Heartland Inc. (HTLJ)

 

Company: Heartland Inc. (OTCBB: HTLJ)

Website: http://www.heartlandholdingsinc.com

Our new huge pick that we have been waiting for months to announce is HTLJ! I have been following HTLJ for over 6 months and believe now is finally the time to make a move on this one of a kind investment opportunity. This is our end of summer gift to you before Labor Day Weekend!

HTLJ closed strong on Friday at only $0.32 on huge breaking news that I will get into later but for now I want to go over why I am so confident in our new big pick.

First and foremost, we all know that the first characteristic that we look for in our big picks is strong fundamentals. HTLJ could be one of the most undervalued companies in the small-cap arena that we have ever come across. HTLJ is growing rapidly and expects to have annual sales of over $100 Million! Not only are the company's revenues skyrocketing but the company is ALREADY PROFITABLE! The best part is - HTLJ is currently only $0.32 with a market cap of only $14.3 Million! Furthermore, HTLJ's quarterly revenue growth is 267% year over year! Do the math!

This is a no brainer!

HTLJ is a diversified and growing company with 3 unbelievable subsidiaries: Lee Oil Company, Mound Technologies, and Heartland Steel, Inc.

HTLJ's Lee Oil Company services and sells over 40 million gallons of petroleum product annually through a combination of retail and wholesale operations! HTLJ's Lee Oil Company represents 3 huge oil companies: Exxon, BP, and Marathon! This goes to show how credible HTLJ is in this sector. HTLJ's Lee Oil Company anticipates to generate over $100 MILLION in annual revenue just this year alone! This is insane! Remember, this is just one of three huge subsidiaries! Lee Oil Company already has 1,200 active retail and wholesale customers and 30+ long-term petroleum supply contracts! From my understanding, Lee Oil's strongest quarters are coming up and the company expects near $100mm in revenue just this year alone! HTLJ already generated $42.5 Million in revenues in just the past 6 months!

On top of this HTLJ has 23 operating convenient stores called Lee's Food Marts that are connected their gas stations! In some cases they have attached car washes and laundromats! The avenues for revenue for HTLJ are endless! Here's a picture of one of HTLJ's Exxon and BP locations:

HTLJ's Mound Technologies is a full service structural and miscellaneous steel fabricator located in Springboro, Ohio. HTLJ's Mound Technologies has 6,000+ tons of annual capacity with STRONG PROFIT MARGINS! Also, Mound Technologies reach spans of 70% of the U.S. population and has 80% repeat business! This goes to show how strongly HTLJ is positioned in the marketplace! In fact, management has stated that regional competition has been reduced dramatically! HTLJ anticipates growing existing 4-5 month backlog for Mound Technologies this year!

Last, HTLJ has Heartland Steel that has the most imminent impact for the company, in my opinion. Heartland Steel, Inc. is a new venture wholesale steel supplier with value added capacity in Washington Court House, Ohio. From my understanding, Heartland Steel is something the company expects to be completed in the near future and will add significant profits to the bottom line for HTLJ. Heartland Steel is a 60,000 sq. ft. facility under construction on 37 acres to be completed this quarter for the company! The company feels that this is a much needed facility in the region and that it will be the ONLY steel service warehouse within 150 mile radius!

HTLJ already expects to generate sales of $5 Million in 2009 for Heartland Steel and it isn't even completed yet! Think about the UPSIDE POTENTIAL going into 2010!

Remember when I said that the company had huge news on Friday? Well HTLJ announced that in fact they already achieved $1 Million in sales for Heartland Steel! The company noted that this milestone is especially notable because it was achieved prior to the completion or occupation of Heartland Steel's new state-of-the-art warehousing and distribution facility!

"We literally have hit the ground running," said Randy W. Frevert, President, of Heartland Steel. "Our customer and prospect list is growing daily, and we built a 500 ton inventory of steel at competitive prices. In September, when our facility becomes fully operational, I would expect both the pace of our progress and the level of our performance to grow substantially. We are in the right place at the right time with an exceptional team of people and intend to provide the best in service, support and quick response for the needs of our customers."

"What Randy has achieved in such a short time is truly amazing," said Terry Lee, chief executive officer of Heartland, Inc. "Taken by itself, reaching one million dollars in sales in such a short period of time is a solid accomplishment. To do so without a roof over ones head while overseeing the construction of a facility, planning the details of the infrastructure and hiring and organizing a professional staff is a testimony to his skill, talent and dedication. He is truly the right person to lead Heartland Steel, and we view this important achievement as only the first of many in the quarters and years to come."

Pictured above are Heartland, Inc. President and CEO Terry Lee (left), with Heartland, Inc. CFO Mitchell Cox (right) who recently reviewed the early construction at the Washington Court House, OH site. To learn more about management please go to-

 http://www.heartlandholdingsinc.com/management.htm

I wouldn't be surprised if all the bulk steel in the area will go through HTLJ for construction companies, schools, heavy equipment manufactures.

HTLJ expects Heartland Steel to become a five-center operation with each center doing potentially $20 Million in sales, with 10-15% gross margins and 5% net margins. Obviously, this would be a very significant source of sales and earnings for the Company!

As you can see, HTLJ is truly a ONE OF KIND investment opportunity. In my opinion, HTLJ at the current valuation is EXTREMELY UNDERVALUED and has tremendous upside potential from the current pps. Take this weekend as an opportunity to do your due diligence and get ready for Monday because it looks like the word is starting to spread quickly and I wouldn't be surprised to see this really start to breakout come Monday.

Where else can you find a company trading at only $0.32 with anticipated revenues of over $100 Million and PROFITABLE!?

HTLJ is completely UNDISCOVERED by the investment community and is a GROUND FLOOR OPPORTUNITY right now!

Take advantage and start your research before it's too late! We're gonna end the summer with a BANG!

More Updates To Come ...

 

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